Are you an educator wanting to turn what you already know into income on your terms?
(without having to burn anything down before you know it works?)
This is where to start👇🏼
Introducing
The Education Business Roadmap
The *done in an afternoon* self-paced roadmap that shows you the three most profitable ways educators are turning what they already know into income (and which one is yours, so you can walk away with your own roadmap and a first step you can take this week).
If you're an educator who keeps thinking there has to be an easier way, or spending every weekend dreading Monday, this is for you...
...Especially if you've watched other educators do this and thought "I wouldn't even know where to start, or where it would work for me".
Pssst. Let's start with some proof of other educators who first thought "I'm not sure I can pull this off", so we can nip those self-doubts right in the bud!
Real talk
You got into this because you wanted to help people.
To make a difference to kids, to families, to the people who walk into your room. And to build a life you actually liked living while you did it.
You still love that part. You're good at it.
But somewhere along the way you worked out that the thing standing between you and the life you pictured wasn't your effort, or your care, or how much you're willing to give.
It was the shape of the work.
The hours you can't move. The moments you miss. The appointments you save up for the school break because you can't get one afternoon in between.
And the thing that changes this isn't a different school, a new role, or hanging on for one more term.
In fact, working out how to get the knowledge you already have earning for you is THE answer to every single thing you've secretly been wanting: the money, the time, the flexibility, and the part where you still get to help the schools, parents and kids you love to help.
And if that wasn't reason enough to pay attention…
→You're starting ahead, with the skills established biz owners pay good money to learn. Explaining something complicated so a real human actually gets it. Reading a room. Planning backwards from where you want people to end up. Adjusting on the fly when it isn't landing. That's marketing, offer design and delivery, and you do all of it before recess.
→Your knowledge is already in demand. The colleagues who message you. The parents who ask. Every person who has ever said "you should sell this". That's a market telling you something, and you've been giving it away for free.
→There is more than one way in, and it's probably not the one you're picturing. Most educators assume this means selling resources online. That's one of three pathways, and for some people it isn't the right fit. The other two get almost no airtime, which is exactly why they're still wide open.
→You do not need a big audience, a big idea, or a big budget to start. You need one offer, one way to be found, and one system to run it. Simple, but not obvious. Most people guess at all three, pick the shiniest option, and lose a year finding out it wasn't theirs.Â
 And all in all?
 This is the difference between another year of wondering what if, and finishing the week with a roadmap that has your name on it.
The part that's really hard to admit
Buuuuuuuuuuut knowing you want something different and knowing what to actually do about it are two very different things…
Right now you might be Googling career changes at 11pm.
Asking Claude what else you could do with a teaching degree.
Posting in a Facebook group asking whether anyone has actually made this work (and reading 40 replies that all contradict each other).
Annnnnnndd...
→ You might be stuck with a half-finished attempt sitting in a folder somewhere. Started because you saw another teacher do it. Left in draft mode you weren't sure what you were doing, or whether it was any good.
→ You might be old friends with the Sunday scaries, where you look at the week ahead and you're flat before it's even begun. And really wanting to build something that's yours, but being unable to do that because you can't find one hour that isn't spoken for.
→ And really wanting to know whether your idea even has legs, but being unable to find out because every piece of biz advice was written by someone who has never even worked in education, and has no idea what your people actually need.
And all this?
Has probably got you feeling like it's all been done before. Like you're not creative enough. Like this is just something other people get to do.
So the one thing that would actually give you more freedom stays exactly where it's been sitting for months (in your head).
Or even worse? Another year goes by. Another application for a role you don't actually want, because it's the only lever you've got. Another 11pm spent working out exactly how much long service leave you've got up your sleeve.
But it does not need to be this way.
The secret sauce
What if you could find out exactly how to package up and sell your knowledge, based on your real life and the work you actually enjoy?
PLUS walk away with your own roadmap and a first step you can take this week?
I KNOW you want to get the knowledge you already have earning for you, and I believe you have everything you need to get there.
Here's where this comes from. My first education business happened accidentally, as a teacher making resources at 9pm on the couch, trying to get ahead of my own planning because I was absolutely heading for burnout. I never set out to build a business. But it worked, and it grew to seven figures, all in the nap times of my littles.
So when I built my second biz, I decided to do it "properly". I planned it out. I added every clever strategy I had ever saved on social media. And I overcomplicated it so thoroughly that I almost wiped myself out in the process.
So I stripped it back. I pulled out everything that wasn't actually moving the needle, and I rebuilt it around the hours I really had and the life I truly wanted.Â
And what was left after taking it all apart is my signature Vehicle, Visibility, Fuel framework.
→ One thing to sell.
→ One way the right people find it.
→ One set of simple systems that keeps it running without you being on the hamster wheel.
It works because it was built around real life. The messy one. The one where kids get sick, you haven't slept, or it's Wednesday and you'd actually rather go to a cafe than go to work.
And it is the KEY to finally having something that's yours, earning on your terms, without needing to have it all figured out before you begin.
Here's how it works
Three parts ('cus it's simpler than you think)
And then there's the part that makes it fit... the quiz.
Three minutes, and you'll know which of the three pathways is the best place for you to start, based on your real life, what you're already good at, and the work you actually enjoy.
It's built on almost a decade building businesses inside the education space, and having the privilege of supporting hundreds of women start, build and scale their businesses. So the pathway you land on isn't a guess. It's built on the same questions I'd ask you if you were picking my brain over a coffee.
I've taken ALL of my experience and poured it into the Education Business Roadmap, so you walk away knowing exactly what you're building and what your first move is.Â
The shift
Imagine how it will feel…
If that sounds pretty damn good, then...
Say hello to your new education biz bestie
The Education Business Roadmap
Within a single afternoon, I'll show you why you're already sitting on a goldmine - all hiding in your incredible knowledge and the parts you still love about education.
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You'll discover exactly which of the three pathways is yours; digital products, consulting & PD, or memberships and subscriptions. By the end, you'll know your next steps and have a plan to action them in the hours you actually have.
What's inside
Everything you get for $29
The Education Business BlueprintÂ
The Education Business Blueprint
VALUE $129
Say goodbye to generic business advice written by someone who has never set foot in a school.
Seven modules of self-paced video lessons, most around ten minutes, because I know exactly what your evenings look like. You'll learn the three most profitable ways educators are earning from what they know, and exactly how the one that's yours gets built.
→ Module 1, Start Here so you know within ten minutes what this is, what it isn't, and that educators like you are already doing this (and nailing it).
→ Module 2, The Roadmap where you get the Vehicle, Visibility, Fuel framework, so you have one lens you can hold up to any biz idea for the rest of your life.
→ Module 3, The Educator Edge so when the "who am I to do this?" moment turns up, and it will, you have a plan to remember exactly why you can do this.
→ Modules 4, 5 and 6, unpacking digital products, consulting offers and memberships and subscriptions. Each broken down with the Vehicle, Visibility and Fuel method, and a real educator doing it, so you see a whole working model instead of a nice idea.
→ Module 7, Where To Next so you finish with your next steps and a plan to take action.Â
→ Everything unlocked from day one, so you can get started at your own pace.
The Personalised Pathway Quiz
The Personalised Pathway Quiz
VALUE $25
Say goodbye to reading 25 conflicting opinions in a Facebook group and still having no idea what to do on Monday.
Three minutes of questions about your life, your capacity and the work you actually enjoy, so you walk into the modules already knowing where to start.Â
You'll get:
→ A result that tells you which pathway fits you now, so you start where you'll get traction instead of where the internet says you should.
→ A recommendation matched against what I have watched work for hundreds of women in education that I've had the privilege of supporting.
→ A clear instruction on which pathway to dive into first, so you're giving yourself the best chance of success.
The Roadmap Workbook
The Roadmap Workbook
VALUE $19
My biggest wish for you? Giving you the path of least resistance, so you can take action and get started asap. This workbook is intentionally tailored around all the videos, so as you work through, you're building your roadmap in real time.Â
You'll get:
→ Prompts for every lesson, so you're mapping your plan as you go.
→ My personal recommendations for offer types, platform options and (simple) tech stuff, so you're never wondering what it actually looks like in practise.
Get all of this today for TBD
Only $29
Instant access · Watch at your own pace · Yours to keep
YES, I WANT TO KNOW WHICH PATHWAY IS MINE!And there's bonuses too!
ANNNNNND... These bonuses are all yours too!
BONUSÂ ONE
The *Real-Life* Fit
VALUE $47
If the idea of building this on top of an already busy week makes you want to lie down, this one is for you. An honest look at what it actually takes alongside the job you already have, with a version for teaching full time, one for maternity leave or part time hours, and one for people who only get the school holidays. Plus an hours-based planner and the Roadmap Milestone Tracker.
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BONUSÂ TWO
The *Real-Life* Fit
VALUE $47
Seasonal times can be *peak* seasons for so many sellers. That’s why I’ve created seasonal templates you can grab and post fast - whether it's Easter themed, end-of-year chaos, or Halloween fun.
These are ready-to-go posts that help you leverage those key seasons.Â
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BONUSÂ THREE
The *Real-Life* Fit
VALUE $47
Feeling flat or short on time, but still want to show up online?
This bonus is your fast-track to content that works without the fuss. I’ll walk you through quick, effective post types you can pull together in minutes - so you’re not ghosting your audience when things get busy.
Get all of this today for TBD
Only $29
Instant access · Watch at your own pace · Yours to keep
Proof
Educators who built something that's theirs
Meet Julia
So why am I the right person to be helping you work this out?
I remember standing in the wet area at school, turning to my work wife and saying "I just made ten thousand dollars last week." I kept waiting for it to dry up. It never did.
I was a classroom teacher. I never set out to build a business. I started making resources to get myself ahead, honestly as much to manage my own approaching burnout as anything else, and they ended up making a real difference to my students at the same time. That business is Mrs Chalmers Cherubs. It grew to seven figures, it has made a sale a day for seven years, it now largely runs itself, and it has put my work in front of more than 100,000 educators.
When I went on maternity leave with my first baby I had planned to go back, even though the business was working. I didn't need to. I never went back.
Since then I have built a second education business to six figures in under a year, in about 15 hours a week around two small kids, and I have helped hundreds of women in education build their own version of this. Occupational therapists. PD providers. Science of reading specialists. Homeschool educators. Maths specialists. Incursion businesses. Tutors. What works travels further than most people think.
That's why I created the Education Business Roadmap: the short, honest version of what I wish someone had handed me, so you can find your pathway and take a first step without waiting for permission or for a spare year to turn up.
I truly believe you get to have both. Breathing space and being paid well for what you know. Work that changes lives and a life with room in it. You don't have to burn out to make a difference, and you don't have to hand back the money to get your time back.
I'd be thrilled to have you in there, and I can't wait to see what you build.
Is this you?
If any of these sound familiar, this was *made* for you!
âś… You're a teacher or an educator, and "there has to be an easier way" has become a regular part of your week
âś… You know the knowledge in your head is worth something, and you're tired of handing it over for free every time somebody picks your brain
âś… You've had a go at something before, or you've been circling the same idea for months, and you stalled because you weren't sure it was any good
âś… You're not a classroom teacher, but you work in the education space (OT, speech pathologist, counsellor, tutor, consultant) and you're trading hours for dollars with no ceiling in sight
âś… You want the money and the time, and you've decided you're not trading one for the other
âś… You've got three to five hours a week, or you've got the school holidays, and you want to know what's genuinely possible with that
âś… If you rated yourself out of 10 on how clear you are about what you'd actually build first, you'd say a 7 or less, and you KNOW that could be different
If you've just ticked most or all of those, the Education Business Roadmap was built for you.
Still wondering
The four things people ask me most
"I don't have time for this."
You might be thinking "I can barely get through the week I've already got, let alone add a course to it." Here's why that isn't the problem you think it is.
Most lessons run around ten minutes. The quiz sends you straight to your pathway, so you're not watching the whole course, you're watching your third of it. And the entire framework was built when I had about 15 hours a week and two small children, because a strategy that needs a clear diary is no use to you.
You can genuinely do the core of this across a couple of evenings, or one wet Saturday.
"I'm not sure I'm actually capable of this."
You might be thinking "I'm not creative enough, I'm not techy enough, and I'm definitely not business-y enough." Here's a different way to look at it.
You explain complicated things to people who didn't ask to hear them, every single day. You plan backwards from where you need someone to end up. You read a room in four seconds and change your whole approach on the spot. You take one piece of content and differentiate it for twenty-eight different humans.
That is marketing, offer design and delivery. You have been doing it for years and calling it teaching.
You already have the ability. What you're missing is the recipe. That's all this is.
"Hasn't AI made all of this pointless?"
You might be thinking "anyone can make a resource in four minutes now, so what's the point." Fair question, and it's the one nobody in this space is answering honestly.
What AI has made worthless is generic. What it has made more valuable is the thing you actually have: real experience with real kids, real parents and real classrooms, and the judgement to know what lands and what falls flat. That doesn't come out of a prompt.
Inside the Roadmap I'll show you how to use AI to get your knowledge out faster, built on your own frameworks, instead of trying to compete with it.
"It's $29. How good can it possibly be?"
You might be thinking "if it were any good it would cost more." Here's the honest answer.
It's $29 because I want it in the hands of the woman sitting in her car after work wondering how much longer she can keep doing this, and she does not need another $500 decision to agonise over.
What's inside is the same frameworks I used to build two education businesses, and the same ones I've used with hundreds of women in education. The price says something about who I want to reach. It says nothing about what's inside.
Questions
Do you have questions? Here are some answers
How much time do I actually need?
What do I need to access it?
How long do I have access for?
Will this work if I'm not a classroom teacher?
Is this just for people who want to sell on Teachers Pay Teachers?
Do I need to be good at social media?
What if I've already started something and it went nowhere?
Is there a refund policy?
Why is something this comprehensive only $29?
Are you going to try and sell me something bigger?
What happens once I check out?
I've got a question that isn't here.
Recap
You get all this instantly
âś… The Pathway Quiz
âś… The Roadmap Core Course, 7 modules
âś… The Roadmap Workbook
âś… Your Pathway Action Sheet
âś… The Mindset Reset Workbook
âś… BONUS: Making It Fit Your Real Life
âś… BONUS: Coming soon
âś… BONUS: Coming soon
Get all of this for $302
Only $29
Instant access · Watch at your own pace · Yours to keep