All Episodes
Episodes
Ep 40 - 150,000 Products Sold. Here's What I Got Wrong
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Five Business Mistakes I Made (and What I'd Do Instead) as an Education Entrepreneur
Most educators building a business learn the hard lessons slowly, through perfectionism...
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Ep 39 - I Tracked Every 15 Minutes Of My Week (And it sucked)
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Where Did the Hours Go? Auditing Your Time in 15-Minute Blocks
Most educators building a business have an intentionally designed workweek on paper, and a completely...
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Ep 38 - The Product I Haven't Touched in Years (That Still Sells While I Sleep)
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Most educators think a digital product needs constant updating, refreshing, and promoting to keep selling, but an eight year old teaching resource that hasn't been touched...
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Ep 37 - Your hidden Audience of Buyers
How to Find Your Hidden Audience of Buyers (Even When No One Engages)
Most people mistake low engagement for low demand, but some of your most ready to buy people are completely invisible, watching everything you do...
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Ep 36 - Greige nearly killed my biz
Most business owners chasing credibility don't realise they're quietly sanding down the very thing that makes them worth choosing, until they look at their content and can't tell it apart from everyone else's.
In...
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Ep 35 - The Magic of Meta Ads (and what they taught me)
Most educators building a digital product business are relying entirely on organic reach, but when the algorithm shifts and the marketplace gets noisier, that strategy alone stops being enough.
In this episode, I'm...
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Ep 34 - Eden Lisa on Branding Beyond Logos. Dream Clients, Messaging, and a 12-Week Content Framework.
Most service-based founders think branding is about looking good, but a beautiful logo means nothing if your messaging doesn't immediately communicate that you understand your dream client's problem.
In this episode,...
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Ep 33 - From Side Hustle to CEO - Part 3
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Build a Brand That Gets Chosen... From Side Hustle to Real Business Part 3.
Most educators building a side hustle are trying to appeal to everyone, but a...
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Ep 32 - From Side Hustle to CEO - Part 2
From Side Hustle to CEO. Using AI to Save Time, Scale Impact, and Protect Your Magic
Most educators are either worried about AI taking over, or they're using it to pull ahead. And right now, the gap between those two...
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Ep 31 - From Side Hustle to CEO - Part 1
Most educators with a side hustle are trading time for money... but very few have built something that keeps selling while they're at a two day event, picking up their kids, and living their actual life.
In this...
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Ep 30 - Turning on the Income Tap
Turning the Income Tap On. Money Mindset and Cash-Injection Strategies for Educators
Most educators know they want to earn more… but very few have a clear strategy for turning the income tap on when they need to, or...
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Ep 29 - Locked Out of My First Event
Most people only share the highlight reel, but behind every sold out event is a venue booked further away than expected, a chair-count panic, and a smart-door that had other ideas.
In this episode, I'm pulling back...
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