introducing…
The EducationBusiness School
for education biz owners who have a big vision and are ready to make it happen
Say goodbye to wondering what your next best move is and say hello to offers that are set up to sell on repeat.
If you’re an education biz owner and you find yourself saying…
I know this can be bigger and I don’t know what to do next.…this is for you.
Doors are closed right now · Join the waitlist to be the first to know when they open
4 figures
in one week
This is what happens when you build the offer your people are already waiting for, and you know exactly how to put it in front of them.
real talk
You’re already onto something, and you can see exactly how big it could be.
People buy what you make, book you in, or keep asking “do you have something for…?”
The gap between what your business is doing now, and what you can see it becoming, comes down to three things…
- 1Offers people can’t wait to buy.
- 2A way of selling that doesn’t depend on you doing all of it.
- 3Systems that keep the whole thing running.
Get those three working together and everything changes. Your income stops depending on how often you show up. A quiet month stops feeling like the beginning of the end. And the ideas to take your biz to the next level actually get actioned.
Buuuuuuuuuuut working out how to actually apply all the advice out there to your biz…
…when most of it was made by people who don’t understand how to reach teachers, schools and parents.
And this is exactly why so many brilliant education biz owners get stuck. Some months you can’t keep up with demand. Some months it’s crickets. And you can’t quite put your finger on why.
Annnnnnndd…
- Maybe you’ve got something that took off, but you built the plane while you were flying it. You’re not sure what made it work, so you’re terrified it’ll just stop.
- You might even be putting new offers out into the world, and not being able to work out why one sells like crazy and the next barely moves.
- You’re really wanting to add the next piece, but unsure which one, or how it fits with what you’ve already got.
And all this?
Has probably got you feeling like you’re doing all the things and you’re not sure what to stick with.
And not getting what you actually want, which is…
- More sales without working harder.
- Your work reaching more people without you chasing every single one of them down.
- Being able to take a break from your biz without your income taking one too.
Here’s the good news (and I say this as someone who’s been exactly there)… it doesn’t have to stay this way.
What if every part of your business worked together, so your offers were set up to sell on repeat, PLUS you actually had more free time in your week?
I get it. I built my first education business while teaching full time, my second with young kids at home, and now I run both in roughly 15 hours a week. So I know what it’s like to have something working, and a big vision for your business, and not enough hours to get to that next level.
That’s why I created the Education Business School. One place with the strategy, the support and the systems, built around how teachers, schools and parents actually buy.
It’s where you create in-demand offers, build the pathways that sell them, and set up the systems that run them for you.
My goal for you? You come in and nail one piece, whether that’s something you’ve already got that you want to dial up, or the next thing you’re adding. Then you add the next one. And I’m alongside you the whole way, telling you exactly what I’d do next.
And this is the key to the sales notifications that continue to pop up when you’re on holiday with your family, the holiday your business actually paid for.
P.S.This is the space for education business owners who are ready to go all in and back themselves. If that’s you, I can’t wait to work with you on your business.
Imagine how it will feel…
If it sounds pretty damn good, then…
you’re invited to
The Education Business School
Turn what you’re known for into offers that are set up to sell on repeat, with the systems that give you your time back.
Six months of building it with me, then month to month for as long as it’s serving you.
The best part? You’ll have a mentor in your corner, one who truly understands the balance between business and education, supporting you the whole way. You’ll have a clear plan for your business, and access a room full of ambitious education biz owners doing the same.
Doors are closed right now, but the waitlist is open. Pop your name on it and you’ll be the first to know when they open again. Psst… want me even closer to your business? There’s a limited VIP option too.
Here’s how we do it
This isn’t a step-by-step program where everyone builds the same thing in the same order. You start with the piece your business needs most right now, and we build from there.
My whole goal for this space is that you can lean on me, so the strategy for your business is never cookie cutter. You deserve better than that (and your business needs it too).
the good stuff
Here’s what’s inside…
Welcome and Orientation
I walk you through the space, show you exactly how it all works and how to tap into my support, so you know exactly where to start from day one.
make the offerThe Offer Lab
My signature frameworks for creating offers that are in demand, fun to make, fun to run, and get real results for your dream humans (the people you most want to reach).
This is where we make sure your offers are so good they sell themselves, and so connected they sell each other.
- Build the one you’re adding next, or give the one you’ve got a proper tune-up.
- Refine or add digital products, workshops, mini courses or a membership.
- Refine or add consulting, PD, school programs or incursions.
make it sellSales Fast Track
My sneaky-smart (and completely above board) strategies for turning the people already in your world into buyers, and keeping them there.
- How to tap into the audience you already have for more income AND impact.
- How to use the school year, so you know when to push and when to prep.
- The pieces that keep selling in the background, so every buyer has a next step.
get seenBrand Camp
This is where we make sure you’re the first name that comes to mind when your dream humans are looking for a solution.
- How to get in front of other audiences: collabs, podcasts, speaking and PR.
- My Green Flag Method, so the people you attract are the ones ready to buy.
- How to make one platform do the heavy lifting, without being everywhere.
- Plus a guest expert joining us for the Instagram side. More on her soon…
make timeThe Freedom Files
My own signature systems, templates and walkthroughs for getting more done than ever before, in less time. (This is exactly how I keep scaling both of my businesses in roughly 15 hours a week.)
- Systems that take over the jobs that drain you, so you keep the parts you love.
- How to keep looking after your dream humans, without doing it all yourself.
Julia in your corner
Say goodbye to hours of back and forth with AI and saving random business strategies on Instagram, and get your next step from someone who knows education, knows business, and best of all… knows your business.
- Detailed, personalised support from me in the community.
- Two live Q&A calls a month, in Australian and US friendly time zones.
- My brain across your business, spotting the gaps you can’t see from the inside, and the money you’re leaving on the table.
The monthly drop
A fresh pre-recorded workshop, mini challenges and other surprise bonuses.
The EBS community
A room full of ambitious education biz owners who are building something big too, where the collabs alone could grow your business.
Are you ready for offers that are set up to sell on repeat, so your biz keeps growing without taking more of your time?
None of this was luck. Every one of these started with someone backing herself and getting a plan that actually fit her business.
4 of 5 spots
in a week
This is what happens when you find your (sometimes hidden) audience that’s already waiting to buy.
$2,500 to
$5,000
This is what happens when you use the school year to your advantage, and you’re ready before the busy months hit.
Two school
calls booked
This is what happens when you understand how schools buy, and you make saying yes easy for them.
150+ on
her list
This is what happens when the systems do the nurturing, so every new person has somewhere to go next.
the woman behind it
So why am I the right person to help you with this?
Hey, I’m Julia. I started off as a classroom teacher, accidentally built a business while I was still teaching full time, and grew it into one that’s generated millions. Then I had two kids under two, and watched it all start to unravel before my eyes.
Because in the early days, I’d essentially built the plane as I was flying it. I was doing everything myself, and I’d got lucky: the strategies I was using turned out to be the right ones, but I hadn’t picked them on purpose.
I was like that kid in your math class who could answer every problem but couldn’t explain how they worked it out.
Then life threw me a curve ball, and I had to scale my working hours back to a handful a week. I essentially went back to zero. I had to pull my businesses apart, work out which parts I needed to keep, and make sure everything I was doing was actually working together towards a bigger goal.
That’s how I continued to grow both of my businesses, built my hours back up to 15 a week, and still take the school holidays off with my kids. Business started to feel fun again, and more profitable. And it’s where I found my thing: connecting the pieces of a business so they work together. What I mean is your offers, your Instagram and your emails all pulling in the same direction, so one move sets off the next.
Now I see so many people falling into the same trap I did. They’ve had a taste of success, and they’re not sure how to keep it going and grow it at the same time. Everything feels like so much hard work, and they never know if what they’re doing is the right thing.
That’s why I created this space. So you have someone in your corner who’s spent years learning this the hard way, and put in the hours working it out, so you don’t have to.
For the last two years, I’ve been helping people across the education space take what’s already working and turn it into more income, more impact and more time back. And I’d love to help you too.
So why should you trust me?
- A digital product business for teachers that’s generated millions. It’s largely automated, and has made a sale every day since 2018.
- A second education-based biz that hit six figures in under a year.
- Over $2M earned across both businesses, and over 150,000 digital product sales.
- My first course launch: I planned for about $5k, hit $20k in 24 hours, and finished around $60k to $70k.
- Over 200 business owners in the education space mentored, in OT, PD, First Nations education, science of reading, homeschool, maths, incursions and tutoring.
- Host of the Lessons in Freedom podcast, and soon-to-be author.
Is this you?
This is for you if…
- You’re established in one area and adding another. Your in-person classes, incursions, PD or consulting already work, and now you want digital products pulling some of the weight.
- Your income is tied to how often you show up, and you’re ready for that to change.
- You just wish somebody who actually understands education would tell you what to do.
- You see yourself as a business owner, not someone with a side hustle, and you’re ready to go all in.
- You’ve already had a taste of it. A digital product that’s sold, a consulting offer that’s booking, a term that filled. And now you want to know how to make it happen again, on purpose.
- Or you’re the go-to person. People already seek you out for what you’re incredible at (the workshops, the bookings, the consulting), and you can feel it’s ready to be something bigger.
It’s not for you if…
- You’re right at the very beginning. I say this with love, but if you’re still working out where to get an ABN, this probably isn’t the best fit.
- You’d rather keep collecting strategies than put them to work.
- You want it done for you rather than built with you.
- You’re still deciding whether this is a business or a hobby.
- You’re not ready to commit for six months.
This space is only right for you if you’re ready to dive in and do the work. If that’s you and you’re earlier than the list above, I’m happy to chat if it would work for you.
And if you’re further along and want me closer to your business, VIP is where you’ll want to be.
This room is for the ones who are already onto something
I built this space for education business owners who can see exactly how big this could get. That’s the room where the collabs, the momentum and the results happen. If you’re reading this and you already know it’s you, you’re in the right place.
So that means you get:
- Me in your corner: personalised answers to your questions in the community, plus two live Q&A call options a month.
- Access to all of my signature frameworks and strategies:
- The Offer Lab, where you stop second-guessing which idea to back, and build the one your people are already asking for.
- Sales Fast Track, where you learn when teachers, schools and parents buy, so you’re ready before the rush instead of scrambling through it.
- Brand Camp, where you get into the right rooms (podcasts, collabs, stages) without needing to be everywhere.
- The Freedom Files, where the jobs that eat your evenings get handed to systems, so you get your time back.
- The monthly drop, a fresh pre-recorded workshop, mini challenges and other surprise bonuses, so there’s always something new to put to work.
- Your people: ambitious education biz owners who get it, cheer you on and might just become your next collab.
just so you know
I know a thing or two about this
A digital product business for teachers that’s made a sale every day since 2018. 150,000+ product sales. 200+ education business owners supported.
Your questions, answered
When can I join?
Doors are closed right now. Pop your name on the waitlist and you’ll be the first to know when they open again.
What’s the difference between the two ways in?
Both get everything inside EBS. VIP adds three 60-minute 1:1 calls with me across your six months and a private channel with me, with priority response time. It’s for people who want me closer to their business while they build.
Will everything be built when I get in?
You’ll have Welcome and Orientation, the Offer Lab and the essentials from the other rooms from day one, plus your monthly drop, the live calls and my support in the community. From there, more unlocks over the coming months.
Why is it a six-month commitment?
Because that’s how long it takes to build something sustainable. This is us working together, and you investing in your growth and the potential of your business. Committing for six months is you signalling to yourself that you’re ready to get things done. I want you to do the work and see the results, and I want a room full of people who are ready to commit. After six months you’re month to month, for as long as you want to stay.
I still teach, or I’m on leave. Is this for me?
If you run what you do like a business and you’re ready to go all in, yes. It’s about how you see your business, not where you clock in. You need something to build on and the commitment to use what’s inside.
But I’m already so busy.
That’s exactly why this exists. You can’t grow a business with nothing left in the tank. This is where we set up offers that work harder than you do, and systems that take over the jobs you’ve been doing yourself. Every lesson is under 15 minutes.
Will this work for my kind of business?
Resource and digital product creators, consultants and PD providers, tutors, homeschool educators, incursion businesses, and allied health professionals working with schools and families. My frameworks travel, and how teachers, schools and parents buy is built into everything.
I sell on a digital marketplace. Can I still join?
Absolutely. Whether you sell through a digital marketplace or any other platform someone else owns, come and chat to me about what fits your biz best. We look at how to take back ownership of your sales, your marketing and your relationships with your customers.
I’m not in Australia. Can I still join?
Absolutely. I’ve worked with clients all over the world, and for this space I’ve included a USD price and a live Q&A call in a US friendly time zone every month.
What if I can’t make the live calls?
You can pre-submit your questions and still get a response from me. There’s a replay too, and as the space grows I’ll be adding more time zones. And some people actually prefer this option: you can post in the community any time, and I’ll answer with the same personalised support you’d get on a call, directly to you.
How do I get in touch?
Email hello@juliachalmers.com or send me a DM at @justjuliachalmers.
One last thing before you decide…
I know what it’s like to feel like you’re on the edge of something that could be incredible. Because I’ve been there too.
I’ll never forget walking into the wet area and telling my work wife, “I just made ten thousand dollars last week.” I kept waiting for it to dry up. It never did.
I’d become a teacher for stability and ended up drowning in planning, so I started making resources to get myself ahead. It just worked. I replaced my wage within 3 months, and when I went on maternity leave I decided I wasn’t going back (because I didn’t have to).
I truly believe the people making a difference for kids, parents and teachers deserve to be paid well for it, and that you get to have both: a business that keeps growing and a life with the freedom to enjoy it.
Make next year the one where your business is finally set up to sell on repeat.
No matter what you decide, don’t wait another day to back yourself and the thing you’ve started. Because you don’t want to look back this time next year and find it all sitting exactly where it is now, thinking “I could see what this was going to be, gosh I wish I’d started sooner.”
You’re already onto something. Let’s get it working harder than you do.
This is your invite. Pop your name on the waitlist and you’ll be the first to know when doors open again. I can’t wait to welcome you inside.
Julia x
Doors are closed right now · Join the waitlist to be the first to know when they open
Results & earnings disclaimer. Your results will depend on you: your experience, your capacity, your market and how consistently you apply what you learn. We make no guarantee of any particular outcome. Client stories and testimonials shared here are individual results, not averages, and are not a promise that you will achieve the same.
We’ve described our products and services as accurately as we can. Nothing on this website, in our emails or inside our paid programs is a forecast or guarantee of earnings, sales or conversions.
Julia Chalmers and MCC Education PTY LTD cannot guarantee your future results. Business and the online space carry risks that can’t always be foreseen, and those risks may affect your outcomes. You are responsible for your own decisions and actions.
Please do your own due diligence, and seek independent legal, financial or accounting advice where relevant. By purchasing or using our information, products or services, you accept that Julia Chalmers and MCC Education PTY LTD are not liable for the success or failure of your business, directly or indirectly.