Want to turn what you already know into your own income, so you can build something that gives you more freedom?Â
(Without guessing what to make first?)
This is where we do it👇🏼
Introducing
The Education Business Roadmap
The *done in an afternoon* roadmap to take the idea you keep coming back to and turn it into an in-demand offer, so you can start earning from what you already know without spending another year wondering if it's any good.
If you're an educator who thinks she's onto something OR you've started something you haven't shared yet, and you find yourself saying "I have this idea but I'm not sure if it's any good", this is for you...
...Especially if you've watched other educators do this and thought "why not me?"
Pssst. Here's what happens when educators stop wondering if their idea is any good, and actually give it a shot👇🏼
Real talk
The idea you keep coming back to is a lot closer to a real, paying offer than you think.
The educators you see on Instagram selling their thing started exactly where you are. They thought they were onto something, but weren't sure what to do first. They gave it a go and worked it out as they went.
But when most educators go looking to make more money, they get pointed to more tutoring, another degree, or a side job with someone else's hours. Hardly anyone tells them the opportunity is already sitting in their own knowledge and experience.
In fact, turning what you already know into the right offer is THE answer to everything you've been wanting: more money, more say over your time, and the chance to help the teachers, parents and kids you love helping.
And if that wasn't reason enough to pay attention…
→You're already starting ahead. Explaining something complicated so a real human actually gets it. Planning backwards from where you want people to end up. Adjusting on the fly when it isn't landing. That's offer design, marketing and delivery (and you do all of it before recess).
→Your knowledge is already in demand. Every "do you sell this?", every colleague who messages you for your framework, every parent who asks for "that thing you do". That's a market telling you something.
→You don't need a big audience, a big budget or a brand new idea. You need one offer, one way to be found, and one system to run it.
→And if you ARE already selling something? Adding the right second pathway is often the quickest way to grow what you've built, without starting from scratch.
 And all in all?
This is the difference between another year of "one day", and finishing this week knowing exactly what you're building and who's buying it.
The part that's really hard to admit
Buuuuuuuuut knowing you're onto something and knowing what to actually do with it are two very different things…
Right now you might be scrolling Instagram and seeing another educator launch something that looks an awful lot like the idea in your notes app (and thinking "why not me?").
Annnnnnndd...
→ You might be stuck with a folder on your laptop that's half a product, half a plan, and hasn't been opened since the last school holidays.
→ You might be experiencing that moment where someone asks "do you sell this?", and you say "not yet" for the third time this term. And really wanting to be able to say "I sure do!", but being unable to do that because you still can't decide if it should be a digital product, a PD session or a membership.
→ And really wanting to just start, but being unable to do that, because every bit of biz advice you find was written by someone who has never set foot in a school, and none of it tells you what to do first.
And all this?
Has probably got you feeling unsure if your idea is any good, or if you're really the one to pull it off.
And not earning from what you know like you want.
Or even worse? Another year of "one day" goes by, and someone else builds the thing you thought of first.
But as someone who was once in your shoes, I'm so excited to say it doesn't have to be this way!
The secret sauce
What if you could take the idea you keep coming back to and know exactly how to use it to make more money...
PLUS walk away with a plan you can start on this week?
I, Julia, know what it's like to want more freedom, and to have an idea you think could be the thing that gets you there.
Back when I was a teacher, that looked like trying succulent bowls (yep), tutoring, and nearly enrolling in a new degree, before I realised the money was in what I already knew.
Here's what I've learnt since building two education businesses (the first from resources I made at 9pm on the couch, which grew to 7-figures, and the second to 6-figures in under a year)...
Most educators with a "this could be it" idea just don't know where to start, so they overcomplicate it. Ten ideas, five platforms, and a to-do list that never ends.
That's why I've simplified it all into my signature Vehicle, Visibility, Fuel framework. It's the solution to all of the above.
It gives you a simple way to map out your offer, one way to get the right people finding it, and one simple system to run it. So not only can you build something amazing, you save yourself a whole lot of time too.
And it is the KEY to finally turning what you already know into income, and becoming the person who backed herself.
AND P.S. It's all backed by my Happiness Guarantee. If you finish and still aren't sure which pathway is yours, I'll personally help you work it out.
The shift
Imagine how it will feel…
If that sounds pretty damn good, then...
Say hello to your new education biz bestie
The Education Business Roadmap
Say goodbye to keeping your best ideas to yourself, and say hello to knowing exactly what to build, who it's for and how to start earning from it...
with the *done-in-an-afternoon* roadmap built by an educator, for educators.
You'll discover which of the three pathways is yours: digital products, consulting & PD, or memberships and subscriptions. Annnnd you'll finish with a plan you'll actually stick to, starting this week.
Here's how it works
My Three-Part Signature Method
that makes the Education Business Roadmap so simple to follow
And I've taken ALL of my experience supporting hundreds of women in education, and poured it into the Education Business Roadmap....
So you can turn your idea into an offer, all without guessing, overcomplicating it or starting from scratch.
What's inside
Here's what's inside...
The Education BusinessÂ
Pathways
The Education Business Pathways
Walk my three-part signature method and finish knowing what you're creating and who's buying it.Â
VALUE $147
Say goodbye to generic business advice written by someone who's never set foot in a school.
You'll get my signature training videos (most around ten minutes, because I know you're busy), allowing you to finish knowing what you're creating and who's buying it.
→ Module 1, Start Here so you know within ten minutes what this is, what it isn't, and that educators like you are already doing this (and nailing it).
→ Module 2, The Roadmap where you get the one framework (Vehicle, Visibility, Fuel), which you can use to map any idea now - and in the future.
→ Module 3, The Educator Edge so when the "who am I to do this?" moment turns up (and it will), you know exactly why you can.
→ Modules 4, 5 and 6, unpacking digital products, consulting & PD, and memberships, each with examples of a real educator doing it, so you see a whole working model mapped out.
→ Module 7, Where To Next so you finish with your plan and know exactly where to start this week.
→ Everything unlocked from day one, so you can go at your own pace (or skip straight to your pathway).
The Personalised Pathway Quiz
The Personalised Pathway Quiz
You know other educators are making this work, now it's your turn to start earning from your ideas.
VALUE $25
Say goodbye to reading 25 conflicting opinions in a Facebook group and still not knowing which way to go.
Five minutes of questions about your life, your capacity and the work you actually enjoy, so you walk into the trainings already knowing where to start.
You're getting:
→ One clear result that tells you which pathway fits you now, so you start where you'll get traction, not where the internet says you should.
→ A recommendation matched against what I have watched work for hundreds of women in education that I've had the privilege of supporting.
→ A clear instruction on which lessons to watch first, so you can skip what isn't yours (and save yourself hours).
The Roadmap Workbook
The Roadmap Workbook
Your companion to making a plan you can revisit anytime and truly stick with.
VALUE $29
The Roadmap Workbook is here as your BFF, and is intentionally written around all the videos, allowing you to build your plan as you watch, so it's done when the last video ends.
You'll get:
→ Prompts for every lesson, so you're mapping yours in real time.
→ Your one-page Pathway Action Sheet, so your next steps fit on one page you can stick above your desk.
→ My personal recommendations for offer types, platforms and (simple) tech, so you're never guessing what it looks like in action.
→ The Mindset Reset Workbook, so when the "is this even any good?" doubt shows up, it has somewhere to go besides stopping you.
Value  $284Â
Yours today for just $37 AUD
(yep, I'm serious)
Everything you need to take what you already know and turn it into an offer that earns for you.
You'll get instant access to every video, the quiz and the workbook (plus the bonuses below), so you can start this weekend and have your pathway mapped by the end of the afternoon.
Instant access · Yours to keep · Backed by my Happiness Guarantee
YES, I WANT TO KNOW WHICH PATHWAY IS MINE!
And there's bonuses too!
ANNNNNND... These bonuses take everything you've mapped and help you build it, shape it and price it so it's ready to sell.
BONUSÂ ONE
The *Find the Gap*Â
Idea Bank
VALUE $37
If you've got an idea (or ten) and you're not sure which one is actually worth building, this one is for you.
Explore a self-sorting bank of 150+ ideas, organised by pathway and by who you'd be selling to, so you can see exactly where your idea fits, spot the gap no one's filling yet, and know yours is worth backing.
It's built from years of supporting incredible humans across every corner of education, and you won't find it anywhere else.
BONUSÂ TWO
My *Build Anything* Formula
VALUE $27
If you've got a half-built something sitting in a folder, or you've sat down to create and had no idea what actually goes inside it, this one is for you.
You'll learn the simple triangle method I personally use for every product, offer and membership (and with every coaching client). We dial into the one outcome your person needs, broken into the three parts that deliver it.
All so you build only the good stuff, without burying it under so much that it never gets finished, and get it out into the world asap.
BONUSÂ THREE
The *Pricing Sweet Spot* Method
VALUE $19
If you've ever wondered whether anyone would even pay for your idea (or picked a price, then lay awake wondering if you went too high or left money on the table), this is for you.
You'll get my anchor method, plus the builder that walks you through it, so you finish with an actual plan for your pricing that's based on strategy.
The best part? There's a ladder for whatever you're building: a launch ladder for digital products, a client ladder for consulting and PD, and founding pricing for memberships. So your pricing is strategic instead of a guess, and you can hit "publish" feeling confident about what you're charging.
LET'S RECAP!
You get ALL this instantly...Â
✔️ The Signature Education Business Pathways video trainings
✔️ The Personalised Pathway Quiz
✔️ The Roadmap Workbook
✔️ Your one-page Pathway Action Sheet
✔️ The Mindset Reset Workbook
✔️ BONUS: The Find the Gap Idea Bank
✔️ BONUS: The Build Anything Formula
✔️ BONUS: The Pricing Sweet Spot Method
GET ALL OF THIS FOR $284
ONLY $37 AUD
HECK YES! I'M READY TO BRING MY IDEAS TO LIFE!
Meet Julia
So why am I the right person to help you turn what you know into income?Â
Hey, I'm Julia! I help educators take the parts of education they love most and turn them into businesses they're known for (all built around real life, with school holidays, accident-prone kids and calendars that feel like quicksand).
I started as a teacher making resources to get ahead of my own overwhelm, and just happened to share them online. Until one day, I stood in the wet area at school, turned to my work wife and said... "I just made ten thousand dollars last week."
I kept waiting for it to dry up. It never did.
That became Mrs Chalmers Cherubs, which has now put my work in front of more than 100,000 educators. And a few years (and two kids under two) later, I realised I didn't need to go back.
Since then, I've supported hundreds of women in education to build their own version. And I see it constantly - clever, capable educators sitting on ideas that could genuinely earn, with no one ever explaining what their options are.
That's why I made the Education Business Roadmap. So you can find your pathway and start building without waiting for permission, or for when things "settle down" (they never do).
I'm pro-options. I'm pro-starting small. I'm pro-you-having-a-life while you build it.
Because you get to have both: being paid well for what you know, and a life with breathing room in it.
It would be such a privilege to have you in there, and I can't wait to see what you build.
Â
Are you ready to take what you know and turn it into more impact and income?
My Happiness Guarantee
The whole point of this is that you walk away knowing which pathway is yours, and what to build first - it's really important to me that you get what you need.
So here's the deal: work through the Roadmap, take the quiz, fill in your action sheet, and if you're still not sure which one is yours, email me. I'll personally read through and help you get clear.
OKAY, I'M IN!!!Questions
Got questions? I've got answers!
How much time do I actually need?
What do I need to access it?
How long do I have access for?
Will this work if I'm not a classroom teacher?
Is this just for people who want to sell on Teachers Pay Teachers?
Do I need to be good at social media?
What if I already sell something?
Why is something this comprehensive only $37?
I've got a question that isn't here.
Recap
YOU GET ALL THIS INSTANTLY
✔️ The Education Business Pathways video trainings
✔️ The Personalised Pathway Quiz
✔️ The Roadmap Workbook
✔️ Your one-page Pathway Action Sheet
✔️ The Mindset Reset Workbook
✔️ BONUS: The Find the Gap Idea Bank
✔️ BONUS: The Build Anything Formula
✔️ BONUS: The Pricing Sweet Spot Method
GET ALL OF THIS FOR $284
ONLY $37 AUD
Instant access · Watch at your own pace · Yours to keep
RESULTS & EARNINGS DISCLAIMER
Your results will depend on you: your experience, your capacity, your market and how consistently you apply what you learn. We make no guarantee of any particular outcome. Client stories and testimonials shared here are individual results, not averages, and are not a promise that you will achieve the same.
We've described our products and services as accurately as we can. Nothing on this website, in our emails or inside our paid programs is a forecast or guarantee of earnings, sales or conversions.
Julia Chalmers and MCC Education PTY LTD cannot guarantee your future results. Business and the online space carry risks that can't always be foreseen, and those risks may affect your outcomes. You are responsible for your own decisions and actions.
Please do your own due diligence, and seek independent legal, financial or accounting advice where relevant. By purchasing or using our information, products or services, you accept that Julia Chalmers and MCC Education PTY LTD are not liable for the success or failure of your business, directly or indirectly.
