Are you an educator wanting to turn what you already know into income on your terms?
(without having to burn anything down before you know it works?)
This is where to start👇🏼
Introducing
The Education Business Roadmap
The *done in an afternoon* self-paced roadmap that shows you the three most profitable ways educators are turning what they already know into income (and which one is yours, so you can walk away with your own roadmap and a first step you can take this week).
If you're an educator who keeps thinking there has to be an easier way, or spending every weekend dreading Monday, this is for you...
...Especially if you've watched other educators do this and thought "I wouldn't even know where to start, or where it would work for me".
Pssst. Let's start with some proof of other educators who first thought "I'm not sure I can pull this off", so we can nip those self-doubts right in the bud!
Real talk
You got into education because you wanted to help people.
To make a difference to kids, to families, to the people who walk into your room. And to build a life you actually liked living while you did it.
You still love that part. You're good at it.
But somewhere along the way you worked out that the thing standing between you and the life you pictured wasn't your effort, or your care, or how much you're willing to give.
It was the shape of the work.
The hours you can't move. The moments you miss. The appointments you save up for the school break because you can't get one afternoon in between.
And the thing that changes this isn't a different school, a new role, or hanging on for one more term.
In fact, working out how to get the knowledge you already have earning for you is THE answer to every single thing you've secretly been wanting: the money, the time, the flexibility, and the part where you still get to help the schools, parents and kids you love to help.
And if that wasn't reason enough to pay attention…
→You're starting ahead, with the skills established biz owners pay good money to learn. Explaining something complicated so a real human actually gets it. Reading a room. Planning backwards from where you want people to end up. Adjusting on the fly when it isn't landing. That's marketing, offer design and delivery, and you do all of it before recess.
→Your knowledge is already in demand. The colleagues who message you. The parents who ask. Every person who has ever said "you should sell this". That's a market telling you something, and you've been giving it away for free.
→There is more than one way in, and it's probably not the one you're picturing. Most educators assume this means selling resources online. That's one of three pathways, and for some people it isn't the right fit. The other two get almost no airtime, which is exactly why they're still wide open.
→You do not need a big audience, a big idea, or a big budget to start. You need one offer, one way to be found, and one system to run it. Simple, but not obvious. Most people guess at all three, pick the shiniest option, and lose a year finding out it wasn't theirs.Â
 And all in all?
 This is the difference between another year of wondering what if, and finishing the week with a roadmap that has your name on it.
The part that's really hard to admit
Buuuuuuuuut knowing you want something different and knowing what to actually do about it are two very different things…
Right now you might be Googling career changes at 11pm.
Asking Claude what else you could do with a teaching degree.
Posting in a Facebook group asking whether anyone has actually made this work (and reading 40 replies that all contradict each other).
Annnnnnndd...
→ You might be stuck with a half-finished attempt sitting in a folder somewhere. Started because you saw another teacher do it. Left in draft mode you weren't sure what you were doing, or whether it was any good.
→ You might be old friends with the Sunday scaries, where you look at the week ahead and you're flat before it's even begun. And really wanting to build something that's yours, but being unable to do that because you can't find one hour that isn't spoken for.
→ And really wanting to know whether your idea even has legs, but being unable to find out because every piece of biz advice was written by someone who has never even worked in education, and has no idea what your people actually need.
And all this?
Has probably got you feeling like it's all been done before. Like you're not creative enough. Like this is just something other people get to do.
So the one thing that would actually give you more freedom stays exactly where it's been sitting for months (in your head).
Or even worse? Another year goes by. Another application for a role you don't actually want, because it's the only lever you've got. Another 11pm spent working out exactly how much long service leave you've got up your sleeve.
But it does not need to be this way.
The secret sauce
What if you could take the parts of education you already know and love, and find out exactly which business to build from them?
PLUS walk away with your own roadmap and a first step you can take this week?
I KNOW you want to get the knowledge you already have earning for you, and I believe you have everything you need to get there.
Here's where this comes from. My first education business happened accidentally, as a teacher making resources at 9pm on the couch, trying to get ahead of my own planning because I was absolutely heading for burnout. I never set out to build a business. But it worked, and it grew to seven figures, all in the nap times of my littles.
So when I built my second biz, I decided to do it "properly". I planned it out. I added every clever strategy I had ever saved on social media. And I overcomplicated it so thoroughly that I almost wiped myself out in the process.
So I stripped it back. I pulled out everything that wasn't actually moving the needle, and I rebuilt it around the hours I really had and the life I truly wanted.Â
And what was left after taking it all apart is my signature Vehicle, Visibility, Fuel framework.
→ One thing to sell.
→ One way the right people find it.
→ One set of simple systems that keeps it running without you being on the hamster wheel.
It works because it was built around real life. The messy one. The one where kids get sick, you haven't slept, or it's Wednesday and you'd actually rather go to a cafe than go to work.
And it is the KEY to finally having something that's yours, earning on your terms, without needing to have it all figured out before you begin.
Here's how it works
My Three-Part Signature Method:
To working out what to sell, how to actually sell it, and how to keep it running on the hours you've got.
And then there's the part that makes it fit...
Your Personalised Pathway Quiz
In under 5 minutes, you'll know which of the three pathways is the best place for you to start, based on your real life, what you're already good at, and the work you actually enjoy.
It's built on almost a decade building businesses inside the education space, and having the privilege of supporting hundreds of women start, build and scale their businesses. So the pathway you land on isn't a guess. It's built on the same questions I'd ask you if you were picking my brain over a coffee.
I've taken ALL of my experience and poured it into the Education Business Roadmap, so you walk away knowing exactly what you're building and what your first move is.Â
The shift
Imagine how it will feel…
If that sounds pretty damn good, then...
Say hello to your new education biz bestie
The Education Business Roadmap
Within a single afternoon, I'll show you why you're already sitting on a goldmine - all hiding in your incredible knowledge and the parts you still love about education.
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You'll discover exactly which of the three pathways is yours; digital products, consulting & PD, or memberships and subscriptions. By the end, you'll know your next steps and have a plan to action them in the hours you actually have.
What's inside
Everything you get for only $29
The Education BusinessÂ
Pathways
The Education Business Pathways
Walk my three-part signature method and finishing knowing exactly what you're creating and who's buying it.Â
VALUE $147
Say goodbye to generic business advice written by someone who has never set foot in a school.
Seven modules of self-paced video lessons, most around ten minutes, because I know exactly what your evenings look like. You'll learn the three most profitable ways educators are earning from what they know, and exactly how the one that's yours gets built.
→ Module 1, Start Here so you know within ten minutes what this is, what it isn't, and that educators like you are already doing this (and nailing it).
→ Module 2, The Roadmap where you get the Vehicle, Visibility, Fuel framework, so you have one lens you can hold up to any biz idea for the rest of your life.
→ Module 3, The Educator Edge so when the "who am I to do this?" moment turns up, and it will, you have a plan to remember exactly why you can do this.
→ Modules 4, 5 and 6, unpacking digital products, consulting offers and memberships and subscriptions. Each broken down with the Vehicle, Visibility and Fuel method, and a real educator doing it, so you see a whole working model instead of a nice idea.
→ Module 7, Where To Next so you finish with your next steps and a plan to take action.Â
→ Everything unlocked from day one, so you can get started at your own pace.
The Personalised Pathway Quiz
The Personalised Pathway Quiz
You know other educators are making this work, now it's your turn to find the pathway that fits your knowledge, your capacity and your real life.
VALUE $25
Say goodbye to reading 25 conflicting opinions in a Facebook group and still having no idea what to do on Monday.
Five minutes of questions about your life, your capacity and the work you actually enjoy, so you walk into the modules already knowing where to start.Â
You'll get:
→ A result that tells you which pathway fits you now, so you start where you'll get traction instead of where the internet says you should.
→ A recommendation matched against what I have watched work for hundreds of women in education that I've had the privilege of supporting.
→ A clear instruction on which pathway to dive into first, so you're giving yourself the best chance of success.
The Roadmap Workbook
The Roadmap Workbook
Your companion to making a plan you can revisit and truly stick with.
VALUE $29
My biggest wish for you? Giving you the path of least resistance, so you can take action and get started asap. This workbook is intentionally tailored around all the videos, so as you work through, you're building your roadmap in real time.Â
You'll get:
→ Prompts for every lesson, so you're mapping your plan as you go.
→ My personal recommendations for offer types, platform options and (simple) tech stuff, so you're never wondering what it actually looks like in practise.
Value  $284Â
Yours today for just $29 AUD
(yep, I'm serious)
Everything you need to take your incredible knowledge and get it working FOR you.
This is where you can make more money doing what you love, helping the people you want to help, and living the life you want to live.Â
You’ll get instant access to every video and bonus immediately, so you can start this weekend and have your pathway planned by the end of the afternoon.Â
- Backed by my Happiness Guarantee -Â
YES, I WANT TO KNOW WHICH PATHWAY IS MINE!
And there's bonuses too!
ANNNNNND... Now that you've got the idea of *what* to sell, here's help bringing it all to life with these bonuses!
BONUSÂ ONE
The *Nail Your Niche* Idea Bank
VALUE $37
If you've got the knowledge but you're wondering how to package it up into an in-demand niche, this bonus is for you.
I've taken years of supporting incredible humans across countless education niches and turned it into a tool you won't find anywhere else.
You'll get an interactive, self-sorting bank of 150+ real niche ideas, sorted by pathway and by who you're actually selling to. No more staring at a blank page, 'cus you'll see the gaps nobody has filled yet.
BONUSÂ TWO
My *Build Anything* Formula
VALUE $27
If you've ever sat down to create something and had no idea what to actually make, or whether it's what your dream human truly needs, get ready for it to feel *so much easier*.
You'll learn the simple triangle method I personally lean into for every product, offer and membership - and it's the same one I've used with every coaching client to help them nail their offer and get their work into the world asap.
You'll get crystal clear on what you're making, how it helps and what goes inside it, so you're building only the good stuff!
BONUSÂ THREE
The *Pricing Sweet Spot* Method
VALUE $19
If you've ever picked a price by guessing and then lay awake wondering whether you went too high or left money on the table, this is for you.
You'll get my anchor method, plus the builder that walks you through it. So you finish with your actual prices, your actual dates, and a plan you can print and stick above your desk.
The best part? There's a ladder for whatever you're building. A launch ladder for digital products, a client ladder for consulting and PD, and founding pricing for memberships. And every one of them makes your pricing strategic, instead of a random guess.
LET'S RECAP!
For $29 you get ALL this...
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✔️ My signature Education Business Blueprint video trainings
✔️ The Personalised Pathway Quiz
✔️ The Roadmap Workbook ( + bonus 1-page pathway action plans)
✔️ BONUS: Nail Your Niche Idea Bank
✔️ BONUS: The Build Anything Formula
✔️ BONUS: The Pricing Sweet Spot Method
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TODAY FOR $284
$29 TODAY!Â
HECK YES! I'M READY TO PLAN MY ROADMAP!
Meet Julia
So why on earth should you trust me to help you use your knowledge to make more impact and income?
Hey, I'm Julia! I help educators take the parts of education they love most and turn them into businesses they're known for.
(all built around "real life" - with school holidays, accident prone kids, and calendars that feel like quicksand)
I started off as a teacher who wanted to make a bit of extra money to cover the food shop. Until one day, IÂ stood in the wet area at school, turned to my work wife and said... "I just made ten thousand dollars last week".
I kept waiting for it to dry up. It never did.
I was a teacher. I loved my students, and I honestly never intended to build a business. I only started making resources to get ahead and to manage my own approaching burnout, and they ended up making a real difference to my students at the same time. That became my platform over at Mrs Chalmers Cherubs, and it has now put my work in front of more than 100,000 educators.
Then I went on maternity leave with my first baby, and I had every intention of going back - I swear!
A few years later and two kids under two (I know... I was brave), I realised I didn't need to.
And so I never went back.
Here's what you might not know.
Before any of that worked, I tried so many things that didn't. I tried succulent bowls, tutoring, I even looked at going back to uni and adding another degree, because I figured maybe a masters was the only way to earn more.
And I see it constantly now. Women who want a way out, or a way through, and no real idea what the options even are.
These are incredibly capable individuals, except no one has ever actually explained their potential.
But let me be clear... I'm not anti-teaching. I loved teaching. I'm anti-you-only-having-one-door.
I'm pro-options. I'm pro-starting small. I'm pro-you-having-a-life while you build it.
That's why I made the Education Business Roadmap. It's exactly what was missing when I was stumbling my way through extra income streams as an overwhelmed teacher. I made it so you can find your pathway and take a first step without waiting for permission, or for when things 'settle down' (they never do).
Because you get to have both.
Breathing space and being paid well for what you know.
Work that changes lives and a life with breathing room in it.
You don't have to burn out to make a difference, and you don't have to hand back the money just to get your time back.
It would be such a privilege to have you in there, and I can't wait to see what you build.
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Are you ready to take what you know and turn it into more impact and income? Even if you feel like you don't know where to start, so you can get results like this too?Â
My Happiness Guarantee
The whole point of this is that you walk away knowing which pathway is yours, and what to build first - it's really important to me that you get what you need.
So here's the deal: work through the Roadmap, take the quiz, fill in your action sheet, and if you're still not sure which one is yours, email me. I'll personally read through and help you get clear.
OKAY, I'M IN!!!Is this you?
If any of these sound familiar, this was *made* for you!
→ You work in education and "I don't get paid enough for this..." has become a repeating internal monologue.Â
→ You know the knowledge in your head is worth something, and if you had a dollar for every time somebody picks your brain...
→ You've had a go at something before, or you've been circling the same idea for months, and you held yourself back because you weren't sure it was any good
→ You're not a classroom teacher, but you work in the education space (OT, speech pathologist, counsellor, tutor, consultant) and you're trading time for money with a calendar that eats you alive.
→ You want the money and the time, and you've decided you're not trading one for the other
→ You've got a few hours a week, or you've got the school holidays, and you want to know what's possible with that.
If you've just ticked most or all of those, the Education Business Roadmap was built for you.
Questions
Got questions? I've got answers!
How much time do I actually need?
What do I need to access it?
How long do I have access for?
Will this work if I'm not a classroom teacher?
Is this just for people who want to sell on Teachers Pay Teachers?
Do I need to be good at social media?
What if I've already started something and it went nowhere?
Why is something this comprehensive only $29?
I've got a question that isn't here.
Recap
YOU GET ALL THIS INSTANTLY
 ✔️ The Roadmap Core Trainings    ✔️ BONUS: Nail Your Niche Idea Bank
✔️ The personalised Pathway Quiz   ✔️ BONUS: The Build Anything Formula
✔️ The Roadmap Workbook         ✔️ BONUS: The Pricing Sweet Spot Method
✔️ Your Pathway Action Sheets
✔️ The Mindset Reset Workbook
Get all of this for $284
Only $29
Instant access · Watch at your own pace · Yours to keep
RESULTS & EARNINGS DISCLAIMER
Your results will depend on you: your experience, your capacity, your market and how consistently you apply what you learn. We make no guarantee of any particular outcome. Client stories and testimonials shared here are individual results, not averages, and are not a promise that you will achieve the same.
We've described our products and services as accurately as we can. Nothing on this website, in our emails or inside our paid programs is a forecast or guarantee of earnings, sales or conversions.
Julia Chalmers and MCC Education PTY LTD cannot guarantee your future results. Business and the online space carry risks that can't always be foreseen, and those risks may affect your outcomes. You are responsible for your own decisions and actions.
Please do your own due diligence, and seek independent legal, financial or accounting advice where relevant. By purchasing or using our information, products or services, you accept that Julia Chalmers and MCC Education PTY LTD are not liable for the success or failure of your business, directly or indirectly.
