Ep 17 - The Forgotten Business (That Still Made Bank)
Build a Business That Runs Without You: Silent Lurkers, Smart Freebies, Automations & Meta Ads
Can a business really keep earning while you're in school holiday survival mode?
This episode proves it can.
School holidays hit. Writer's block followed. But somewhere in the middle of it all, a single marketing email sparked a strategy conversation that changed everything. This reminded the me of something I'd almost stopped talking about... My digital resource business that was and is still quietly generating income in the background, without lifting a finger!
If you've ever wondered whether showing up is even worth it when the engagement crickets are loud, this episode is your answer.
Because the silent lurkers? They're real. They're watching. And they buy.
In this episode you'll hear about:
→ Why "silent lurkers" are your secret audience, and why showing up consistently matters even when it feels like no one is listening
→ How to use ManyChat to automate your DMs and deliver resources on autopilot, so your business works while you rest
→ The strategy behind creating free resources that do double duty, growing your email list AND leading directly to your paid offers
→ Why Meta Ads are the "good scary" kind of growth, and how the host matched all of last April's revenue by mid-April and is on track to double it
→ Why 2026 is the year to start building owned platforms beyond TPT, and what that looks like in practice.
Grab a pen and paper for this one. There's a lot of gold.
If you enjoyed this episode?
If this gave you a lightbulb moment, screenshot it and share to your Instagram stories. Tag me @JustJuliaChalmers and let me know what resonated!
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Thank you so much for spending your time with me.
Disclaimer: This podcast is for education and motivation only. I’m sharing what’s worked for me and my clients, but it’s not financial, legal, or accounting advice. Your decisions and results are always your own. Please seek professional guidance before making any financial or business decisions.
