Ep 35 - The Magic of Meta Ads (and what they taught me)
Most educators building a digital product business are relying entirely on organic reach, but when the algorithm shifts and the marketplace gets noisier, that strategy alone stops being enough.
In this episode, I'm sharing the real reason I decided to learn Meta ads myself, what it actually cost, what it returned, and the mindset shift that made all of it possible, even for someone who spent years telling herself she wasn't a numbers person:
- Why declining year-on-year sales and a drop in Instagram reach made learning Meta ads a necessity, not a nice-to-have,
- The key considerations for making ads actually work, from pricing alignment to lead magnets to offer bumps, and
- How ads, systems, and automations working together create the kind of freedom that holds up even when life makes demands on your time.
IN THIS EPISODE YOU WILL LEARN
- Why organic reach alone stopped being enough, and the moment declining sales made trying something new non-negotiable
- The difference between being an ads guru and being an ads contributor, and why that reframe makes getting started feel possible
- How investing in mentorship and choosing to learn ads herself led to a six-times year-on-year increase in one income stream
- What to consider before spending on ads, including how to align your ad spend with your product pricing for it to actually make sense
- How tools like ManyChat and lead magnets fit into an ad strategy that keeps working without constant manual effort
- Why trial and error is the actual method, and how letting go of the "not a numbers person" story opens up a whole new level of freedom
LINKS
Join the Education Business School waitlist: https://www.juliachalmers.com/founderswl Or Dm Me EBS @JustJuliaChalmers
Instagram @JustJuliaChalmers
Website Mrs Chalmers Cherubs
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