Ep 42 - Your Fave Platform Changed The Rules Overnight - and taught every biz owner a lesson

TPT’s 2027 Policy Shakeup! Why Educators Must Diversify Beyond One Platform 

Most educators selling on Teachers Pay Teachers built their business trusting the platform would stay the same.

But starting January 2027, the rules are changing in a way that will affect every single seller.

In this episode, I’m breaking down exactly what TPT’s new policy means, what your options are, and the bigger lesson underneath all of it, because this isn’t just a TPT problem.

It’s a reminder that building on someone else’s platform is always a risk:

1. What the new exclusivity tiers actually mean for your revenue and your freedom to sell elsewhere,
2. The three paths available to TPT sellers right now, and how to think through which one makes sense for your business, and
3. The game plan I’m putting in place to protect my own income and divert my marketing to a platform I actually own.

IN THIS EPISODE YOU WILL LEARN 

• What TPT’s 2027 policy changes actually mean, the new exclusivity tiers, the rising platform cut, and what sellers give up under each option
• Why the choice between going exclusive or staying basic isn’t just a financial decision, it’s a decision about your long-term business freedom
• The real lesson behind the shakeup: why relying on one platform, one marketing channel, or one sales outlet is always a risk regardless of how stable it feels
• The three paths available to TPT sellers right now, and the questions to ask to work out which one fits your situation
• My own draft game plan: dropping to basic, shifting marketing to my independent site, increasing ads, updating ManyChat links, and creating website-exclusive resources
• Why communicating transparently with your audience through any platform transition builds trust instead of losing it 

 LINKS/RESOURCES MENTIONED 

TPT Breakdown FREE GUIDE : https://www.juliachalmers.com/tpt-breakdown

If you want to learn more about Kajabi and how it could work to move onto your own platform, here is a link to check them out (please note that as a partner I earn a small commission at no extra cost to you, but I’d recommend them regardless)  https://app.kajabi.com/r/UjYLgMcj/t/5nev6a2s

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Disclaimer: This podcast is for education and motivation only. I’m sharing what’s worked for me and my clients, but it’s not financial, legal, or accounting advice. Your decisions and results are always your own. Please seek professional guidance before making any financial or business decisions.