Ep 45 - The 1 Hour Planning Session That Pays Me All Year
Build a Marketing Calendar That Matches Teachers’ Seasons (and Your Life First)
Most educators building a business feel the seasonal sales dips and panic, or chase the next shiny thing, when a simple forward-looking plan would take the guesswork out of it.
In this episode, I’m walking you through how I build a marketing calendar that works with teacher, school, and parent buying seasons, and why I always plan my life in before my business:
- Why predictable seasonal slowdowns don’t have to mean panic, overwhelm, or shiny-object syndrome,
- How to layer your life commitments, your business commitments, and your audience’s calendar into one plan you can actually stick to, and
- How to spot your peak seasons and build in runway, build time, and recovery so you’re not running on empty.
IN THIS EPISODE YOU WILL LEARN
- Why education businesses so often hit predictable seasonal sales dips, and how a marketing calendar helps you plan for them
- What a marketing calendar actually is... a forward looking plan, at least three to six months ahead, across social media, email, podcasts, and events
- Why I plan life first (birthdays, holidays, and downtime) so my marketing never comes at the cost of burnout
- How to layer in your existing business commitments, like launches, collaborations, and events, to see what capacity you really have
- How to map your audience’s calendar and psychological timing, from term rhythms and reporting season to assessment needs, behaviour management peaks, holidays, and events like Book Week
- How to time your peaks with runway, build, and recovery, and the weekly review that keeps the whole plan on track
LINKS/RESOURCES MENTIONED
Join the Education Business School waitlist.Opening on 9 November https://www.juliachalmers.com/ebs
OR
DM me 'EBS' @JustJuliaChalmers for all the info.
Listen back to Episode 38 The Product I Haven't Touched in Years (That Still Sells While I Sleep)
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Disclaimer: This podcast is for education and motivation only. I’m sharing what’s worked for me and my clients, but it’s not financial, legal, or accounting advice. Your decisions and results are always your own. Please seek professional guidance before making any financial or business decisions
