Ep 44 - Is a Membership Right for You? ( What I Learned Closing My First One)

Join EBS here

Memberships for Educators: How to Build, Price, and Test an Ongoing Offer Without Burnout 

Most educators considering a membership are drawn to the idea of recurring revenue, but very few think through whether it’s built around what they love teaching, or just what they think people need.

In this episode, I’m sharing everything I’ve learned about memberships and ongoing offers for educators, including what I got wrong with my own sold-out membership that I closed after six months, and what I’d do differently today:

1. How to work out whether a membership is actually the right ongoing offer for your business, using the 3P method of passions, powers, and problems,
2. What makes people join and stay, the rhythm, volume, and retention strategy that keeps a membership alive, and
3. How to test the model without committing to something that burns you out before it even gets off the ground. 

IN THIS EPISODE YOU WILL LEARN 

• Why closing a sold-out membership was the right decision, and what it taught me about building offers around what you love, not just what people need
• How recent TPT changes are affecting resource-based memberships and why now is the time to think beyond the resource creator model
• Real client examples of ongoing offers that work, from retention memberships for families with neurodiverse children to resource vaults with implementation support
• The 3P method (passions, powers, problems) for working out whether a membership is actually the right fit for you and your business
•  The three things every membership needs to keep people paying month after month: rhythm, volume, and a clear reason to stay
•  How to price strategically using ceilings, tiers, scarcity, and urgency, and why pricing is one of the most powerful filters you have for the right members
•  Why testing your membership model with a short sprint or challenge first is the move that saves you from long-term burnout

LINKS/RESOURCES MENTIONED

Join the Education Business School waitlist.Opening on 9 November  https://www.juliachalmers.com/ebs

OR

DM me 'EBS' @JustJuliaChalmers for all the info.

Listen to episode 'The Year My Business Broke' 

ENJOYED THIS EPISODE?

If this episode made something click for you, take a screenshot and share it to your Instagram stories.
Tag me @JustJuliaChalmers so I can celebrate you.
If you haven’t already, follow the show so you never miss an episode.
And if you’ve been listening for a while, leaving a rating and review takes two minutes and helps Lessons in Freedom reach more educators just like you.

Disclaimer: This podcast is for education and motivation only. I’m sharing what’s worked for me and my clients, but it’s not financial, legal, or accounting advice. Your decisions and results are always your own. Please seek professional guidance before making any financial or business decisions